About Us
Learn about our company and our people
Our Story
About Parable
Every person in your church has a story. Parable helps you see it. Know when someone's falling through the cracks. Celebrate the moments that matter—baptisms, first-time gifts, new volunteers. Come alongside people at the right time instead of finding out too late. Connect Planning Center in minutes and start leading with insight, not guesswork.
Founders Story
I still remember what it felt like to be invisible at church—wanting to get involved but not knowing the right people, waiting for someone to notice me. No one ever did. Years later, my wife Bethany had the same experience. She wanted community; the church handed her a list and said "good luck." That stuck with me. Parable is my attempt to make sure the next person looking for connection doesn't fall through the cracks.
Company Culture
Our foundation for serving the local church.
Spirit-Led, Data-Driven
We believe faith and data aren't in conflict—they work together. Data doesn't replace intuition; it sharpens it, helping leaders ask better questions and care for people before they slip away.
No One Falls Through the Cracks
Every church has people who are quietly disengaging—and no one notices until they're gone. We build tools that shine a light on the unnoticed, so churches can reach people before they walk out the back door.
Faithful Stewardship
Churches have more data than ever, but most of it sits unused. We believe using every available tool to care for people isn't less spiritual—it's being a faithful steward of what God has given us
Featured Insights
