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Your church has attendance records, check-in history, and serving schedules. The data exists. But by the time you notice someone is gone, the story is already months old. This post explores the difference between reporting and insight, and why connected visibility matters for pastoring your people well.

As a kid, I wanted to get involved at church but didn't know the right people. Years later, I watched my wife Bethany experience the same thing. That's when I started asking: if tech companies can use data to create better experiences, why can't churches use data to help people get and stay connected? This is the story of how an invisible kid became a church technologist—and why I built Parable to make sure no one else falls through the cracks.