Why we built this

Founder's Story

As a kid I wanted to get involved, but I didn’t know the right people. Years later I watched my wife Bethany walk into a new church and experience the same thing — smiling, showing up, slowly giving up.

That’s when it hit me. Churches aren’t missing people on purpose. They just can’t see them in time.

Planning Center is an incredible system. But it was built to collect information, not to put the right names in front of the right pastor on Monday morning. So families slip quietly out the back door, and by the time anyone notices, the story is already months old. Parable exists to close that gap.
— Michael Visser, Founder
If this sounds familiar

Your church is telling you a story.
You just can't read it yet.

You took this job to know your people. Not to chase numbers.

You feel the drift before you can prove it

Attendance looks okay. Giving looks okay. But something feels off, and by the time the numbers confirm it, the family you were worried about is already gone.

Board meetings start with “I don’t have that number”

Leadership asks a follow-up question. You promise to get back to them. Tuesday turns into Friday turns into “I’ll have it for next month.”

Monday mornings belong to spreadsheets

Export. Copy. Paste. Reformat. Send. By the time the report lands in the group chat, it’s already a week old. And the second someone asks “why?” you start over.
Planning Center is where your ministry lives. Parable is how you actually see it.
Church analytics that thinks like a pastor.

A better way to pastor your people

Parable syncs with Planning Center and gives you one place to see attendance, giving, groups, and engagement—together.

Ask about your church like you’d ask a staff member.

“Who visited in the last 30 days but hasn’t come back?”
“Which small groups are growing?”
“How does giving this month compare to last year?”

Type the question. Get the answer. No exports. No filters. No training required.
Attendance chart showing a 13-week average attendance of 385, with 105 kids and 312 adults on June 15.

Finally, see the whole person.

Attendance lives in Check-Ins. Giving lives in Giving. Groups live in Groups. Parable pulls them together so you can see a singlefamily — how they serve, where they worship, what they give, whether they’re growing.

It’s the view you always wished Planning Center gave you.
Two circular progress charts showing 68% active people in groups with a 75% goal, and 42% active people serving with a 50% goal.

Spot trends before they become problems.

Year-over-year comparisons. Cohort tracking. Forecasting. See whether you’re actually growing, whether summer giving is recovering, whether new members from January are still showing up in April.

Answers that take a spreadsheet three days to produce, in one click on your dashboard.
Dashboard showing Giving at 35% of active people with a goal of 40%, and Members at 10% with a goal of 25%.

Have a data person? They’ll love it too.

Full SQL access to your data warehouse. Direct connections to Power BI, Tableau, Google Sheets. Export anywhere, query anything. For the 5% of churches with an analyst on staff, Parable becomes their best tool.

For everyone else, it just quietly runs in the background.
Dashboard showing 13 week rolling attendance with an average of 737, split into adults and kids, and a 70% attendance increase.
Who Parable is for

One tool. The whole team. Every role.

Parable syncs with Planning Center and gives you one place to see attendance, giving, groups, and engagement—together.

For Senior Pastors

You know your people. But no one can hold every family in their head at once. Parable notices what you'd notice if you had the time — the family slipping away, the volunteer burning out, the small group quietly thriving.

Walk into Sunday knowing who to look for.

For Ministry Pastors & Directors

You feel the drift before anyone else does — but feeling it isn't the same as seeing it. Parable shows you who's here, who's missing, who just joined, and who quietly stopped coming three weeks ago.

No more leaving Sunday wondering if you saw everyone.

For Executive Pastors & Leadership

No more "let me get back to you." Every number you need — attendance, giving, retention, growth — current as of this morning, ready before the elders ask.

Lead the room. Don't chase it.

For Admins, Ops Directors & Data People

You're the one holding everything together — and the one exporting CSVs at 7 a.m. so the staff meeting has numbers. Parable ends the Monday marathon. Reports build themselves. Sync overnight. Answer the "can you just pull this?" requests before anyone asks.

Hand them Parable instead of a spreadsheet.
How we fit with Planning Center

Planning Center runs your church.
Parable helps you know it.

Planning Center is where ministry happens — volunteers, services, giving, groups, check-ins. We believe it's the best foundation in church tech. That's why we built Parable on top of it instead of trying to replace it.

Think of it this way:
Planning Center

The filing cabinet

Every piece of information about your church — organized and safe. Your data stays here. You keep using it exactly the way you always have.
Parable

The person who reads it

Parable gives you eyes on top of your data — so nothing important gets missed. "Pastor, I think the Johnson family needs a call this week."
Your data stays in Planning Center. Parable just gives you the clarity to act on it — surfacing what matters, before it slips through the cracks.
Features

Unique Features That Make a Difference

Parable is purpose-built to help pastors be Spirit-led and data-driven.  

Ask Your Data Anything

Want to know who's falling through the cracks? Which services are growing? How giving trends compare to last year? Just ask. Parable turns your questions into reports, charts, and answers—instantly.

Automated Planning Center Sync

Connect once, stay current forever. Parable syncs your Planning Center data every night automatically—no exports, no manual updates, no stale reports.

Unified Data Source

All your Planning Center modules in one place. Finally see connections between giving, attendance, groups, and events that are impossible to spot when your data lives in silos.

Full Access for Power Users

Power users can query church data directly with SQL. Connect to Tableau, Power BI, or run any query you can imagine. Full access, zero restrictions.

Advanced Report Building

Build reports in minutes that would take hours in Planning Center—or an entire morning in Excel. Track year-over-year trends, create cohort analyses, and spot patterns spreadsheets can't reveal.

Export Anywhere

Export data in any format—CSV, Excel, or direct database connections. Connect to tools like Tableau, Power BI, or Google Sheets. Your data, your way, anywhere you need it.
Pricing

Pricing that scales with your church — not against it

Our pricing is designed to grow with your church.
Billed yearly

Starter

2,500 Profiles

$79/mo
$99/mo
Up to 2,500 profiles
Engagement Scoring
Dashboards & custom reports
50 AI questions/month
Email support
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Growth

10,000 Profiles

$149/mo
$199/mo
Up to 10,000 profiles
Everything in Starter
200 AI questions/month
Multi-campus support
Try for free

Scale

25,000 Profiles

$349/mo
$399/mo
Up to 25,000 profiles
Everything in Growth
500 AI questions/month
Direct database access
Priority support
Try for free

Enterprise

25,000+ Profiles

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Unlimited profiles
Everything in Scale
Unlimited AI questions
Dedicated support
White-glove onboarding
Try for free
FAQs

Your Questions About Parable Answered

Everything you want to know before connecting your Planning Center account.
Does Parable replace Planning Center?

No. Parable sits on top of Planning Center. You keep using Planning Center exactly as you do today — your team doesn’t have to learn a new system or migrate any data. Parable reads your Planning Center data every night and gives you a layer of reporting, search, and insight that Planning Center doesn’t offer on its own. Most of our customers use both every day.

Is this just another BI tool with a church logo on it?

No — and this is the question that matters most. Generic BI tools (Tableau, Power BI, Looker) are powerful but don’t understand church data. They don’t know what a first-time guest is, what a serving team is, or how attendance and giving interact in a ministry context. Parable is built by people who spent years inside churches using Planning Center. Every metric, every question, every default view is shaped by how ministry actually works.

What Planning Center modules does Parable support?

Parable connects to People, Giving, Calendar, Check-Ins, Groups, Publishing, Registrations, and Services. All your data flows into one unified view, so you can finally see how everything connects.

How does Parable connect to Planning Center?

During onboarding, we'll ask one of your Planning Center Organization Administrators (with Giving Administrator access) to authorize the connection. That gives Parable the access it needs to read data across every Planning Center product — People, Check-Ins, Giving, Groups, Services, and more — so you get a complete picture of your church on day one. From there, Parable syncs your data nightly and keeps your dashboards current. Initial setup usually takes about ten minutes on our demo call, and you can revoke access from your Planning Center account at any time.

How long does setup take?

Simply connect your Planning Center account and let the initial sync run in the background. Depending on the size of your church, this first sync may take a few hours. Once it’s complete, you can immediately start exploring your data and building dashboards.

Is Parable secure? What happens to our data?

Your data stays yours. Parable never sells it, shares it, or trains AI models on it. The connection between Parable and your Planning Center account is encrypted in transit and at rest, authorized by your Planning Center administrator, and revocable at any time. On the infrastructure side, every church's data is isolated at the database level using row-level security, so your data is mathematically separated from every other church on the platform — not just logically partitioned. Full audit logging tracks every access. We take the sensitivity of church data seriously — giving records, kids check-ins, family information — because we've worked inside churches and handled this data ourselves.

What if I’m not technical but need a custom report?

Two paths. First, our AI chat handles most questions in plain English — just type what you want to know and you’ll get an answer in seconds. Second, our team builds custom reports with you during onboarding and whenever you need one after. You’re never stuck, and you never have to learn SQL unless you want to.

What if I'm not happy with Parable?

We offer a free trial so you can see if it's right for your church. After that, you can cancel anytime—no long-term contracts, no cancellation fees.

Stop missing people. Start seeing your church.

A 30-minute demo. Ten minutes to connect. One thing about your church you didn't know this morning.
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